29 Apr 11 Why Small Organizations Mean Big Business

In the movie Youve Got Mail, the sub-plot aside from the love angle
is that the heroine (played by Meg Ryan) was forced out of business
when the big-time bookstore owner (played by Tom Hanks) moved
into town.

Megs character owned a quaint little bookstore which she inherited
from her mother. Although the prices of her books were a little steep,
she makes up for it in service. She packs the books in a specialized
bag, and she knows all of her customers by name.

Toms character, on the other hand, moved into town to build a branch
of a big chain-bookstore which offered discounted prices and a huge
building, as compared to Megs little bookshop on one corner of the
towns streets.
In the end, Meg was forced out of business because her customers
went to Toms monstrous bookshop.

Nowadays, this situation will not hold true anymore.
More and more small organizations are paving the way and giving big
businesses a shot of their own medicine

In the movie, the reason why Meg Ryan was forced out of business is
because she cannot profit anymore. Her prices are steep as compared
to the other big business discounted rates.

Her only edge is that she gives personal service, she knows her
customers by name and she has a very small staff, about 2 or 3
employees.

As a small organization you may turn around and have these qualities
as your edge to compete against the big sharks in business.

Tags: Big Business, Big Movie, Big Time, Bookshop, Bookstore Owner, Business Rates, Chain Bookstore, Heroine, Love, Medicine, Meg Ryan, Organization, Own Medicine, Paving The Way, Personal Service, Reason, Sharks, Tom Hanks